“Your competitor just got recommended by ChatGPT to 100 potential customers today. You didn’t. Here’s why it matters…”
SEO vs. GEO
| SEO | GEO | |
|---|---|---|
| User Action | Searches Google | Asks AI (ChatGPT, Gemini) |
| Discovery | Your website ranks in results | AI verbally recommends you |
| Conversion Path | Click → Browse → Decide | Instant trust → Direct purchase intent |
| Effort Needed | Optimize keywords, backlinks | Get cited in reviews, comparisons, forums |
Why This Matters
SEO = Competing for clicks in crowded search results.
GEO = Winning direct recommendations in AI chats.
Best Strategy? Do both—but prioritize GEO for future-proof growth.
3 GEO Must-Do's in Website
1. Create Referable-Content
What AI Wants:
✔ Original research
“Our 2024 survey of 500 SMBs shows…”✔ Clear comparisons
*”Best CRM for e-commerce under $50/month”*✔ Unique differentiators
*”Only tool with 1-click Shopify sync”*
2. Structure for AI Consumption
What AI Wants:
- ✔ Q&A sections
“Q: Does this work with WordPress? A: Yes, with our plugin…” - ✔ Bolded key facts
“Reduces admin work by 30% (case study proof)” - ✔ Schema markup
FAQ, How-To, or Product schema
3. Get in AI’s Training Data
Priority Channels:
✔ Industry reports (G2, Capterra, Forrester)
✔ Forum discussions (Reddit, niche Facebook groups)
✔ Local guides (Yelp, Chamber of Commerce)
3 Quick Steps to Start GEO Today
1. Claim Your Google Profile
Verify & optimize with photos, FAQs, and local keywords.
2. Boost Your FAQ Page
Add AI-friendly Q&As with bolded facts and schema markup.
3. List on Key Directories
Start with G2 (B2B), Yelp (local), or Trustpilot (e-commerce).
“Get recommended by AI—before competitors do.”
Ready to get your business online? Click below for a personalised GEO + SEO web consultation.